An outstanding piece always emerges from a strong idea instantly paired with a great look & feel. Especially when the final product is a combination of analog and digital techniques it is essential to develop the appearance of all environments, objects and characters beforehand to anticipate the appearance of the final result in order to give our clients and creatives a maximum of control over their creative process.
Whether it is a visual effect that demands a “proof of concept”, a quick layout for a pitch presentation that helps to sell the story to your client or the virtual creation of a surreal phantasy world, our Art Department at LIGA 01 is focused on two main tasks to bring your content to a higher level:
Research & Development – Ahead of each project we ask ourselves, was this ever done before? are there examples how it could be done? what´s the benchmark? how can we do it regarding costs & timing?
Concept Art & Production Design – design studies, layouts, illustration, storyboarding and artwork to optimize the preproduction process and the communication between creatives and clients.