Our art department developed an enchanting natural environment in light pastels for this spot. In order to illustrate the special effect that magnesium (combined with patented conveyer system MTS) has on muscle pains caused by physical activity, we visualized the speed-enhancing process through a dynamic 3D demo. We also worked with mo cap data to visualize the character and created the demo part – as well as the environment – in full CG.

  • AGENCY: Serviceplan health & life GmbH & Co. KG
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BACKSTAGE

LIGA 01
LIGA 01
LIGA 01

STILLS

LIGA 01
LIGA 01
LIGA 01

CREDITS

  • CREATIVE DIRECTION ART
  • Mike Rogers
  • ACCOUNT DIRECTOR
  • Birger Lange
  • PRODUCER
  • Anett Grünbeck
  • PRODUCER SENIOR
  • Sarah Neuner
  • Jens Monske
  • PRODUCER JUNIOR
  • Irene Wesseling
  • VISUAL CONCEPT ART
  • Renato Klieger
  • Ramón Voigt
  • 3D LEAD
  • Sebastian Brandhuber
  • ANIMATOR
  • Daniel Yuhlmann
  • LIGHTING & SHADING
  • Felix Reichert
  • Oliver Metz
  • 3D ARTISTS
  • Moritz Krappel
  • Sven Rabe
  • Romin Afschar
  • Tobias Sprengart
  • Martin Konietzny
  • Pierre Samoske
  • Torben Dirksmeyer
  • Sebastian Rätsch
  • COMPOSITING ARTISTS
  • Christian Friesser

SIMILAR PROJECTS

MERRY XMAS
MERRY XMAS
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Fresh XMAS
CRADLE TO CRADLE
CRADLE TO CRADLE
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Fresh
AUDI SERVICE
AUDI SERVICE
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